VIOLENCE PREVENTION MEDIA CAMPAIGN SERVICES

The County of Riverside is seeking a vendor to design and implement a comprehensive, countywide violence prevention media campaign. The campaign aims to increase public awareness of violence as a preventable public health issue and promote evidence-based prevention strategies. The selected vendor will develop and execute a multi-platform media campaign using digital, print, broadcast, and outdoor channels to reach both the general public and priority populations. Key objectives of the campaign include improving public understanding of risk and protective factors, elevating awareness of available resources, strengthening community engagement, and enhancing visibility of RUHS-PH IPS violence prevention initiatives. The vendor will be responsible for managing and monitoring all active campaign placements, making real-time adjustments to optimize performance, and tracking key performance metrics across all channels. Some of the key requirements for the vendor include: - Developing a comprehensive campaign plan, timeline, milestones, and deliverable schedule - Creating campaign concepts, messaging, and visual assets - Producing all approved creative assets, including digital and social media content, television and radio spots, print materials, billboards, and outdoor media - Purchasing and placing media across all approved digital and traditional channels - Translating and adapting materials to ensure cultural and linguistic responsiveness for Riverside County's diverse communities - Monitoring and optimizing campaign performance, and providing regular progress updates and a final report summarizing campaign activities, media placements, and performance metrics. The vendor will be required to provide a detailed written response addressing all the requirements in each section of the RFP, including a company profile, experience and qualifications, approach and methodology, and cost proposal. The vendor will also be required to provide financial statements, including a balance sheet and income statement, and to certify compliance with the Iran Contracting Act and economic sanctions imposed by the U.S. government in response to Russia's actions in Ukraine.