Rural Health Transformation Program (RHTP) Fit, Focused and Friendly Marketing and Advertising Campai

The State of North Dakota’s Department of Health and Human Services is seeking a full‑service advertising and marketing agency to design, launch, and evaluate a statewide “Fit, Focused & Friendly” campaign promoting physical activity and healthy recreation among school‑aged children. The effort includes strategic planning, creative development, media buying across traditional and digital channels, community‑engagement initiatives, a Governor’s Healthy Hero Awards program, and comprehensive performance reporting. The contract is a firm‑fixed‑price award not to exceed $1 million, with a base period of 12 months (ending 31 August 2027) and possible extensions or renewals. • Develop a complete campaign strategy, branding, and creative assets for print, digital, radio, TV, and social media. • Manage media planning, procurement, and ongoing optimization across multiple platforms, including community‑outreach toolkits and school partnerships. • Provide metrics dashboards, interim reports, a final evaluation, and design/execute the Governor’s Healthy Hero Awards program.