Rebranding Services for the Berkeley Public Library

The City of Berkeley is soliciting proposals from qualified firms to provide comprehensive rebranding services for the Berkeley Public Library system. The contract will cover the creation of a new brand identity, visual assets, and implementation guidance to modernize the library’s public image across all channels. • Develop a full brand strategy, including naming (if needed), mission, vision, and messaging frameworks. • Design a new visual identity: logo, color palette, typography, signage, way‑finding, and printed collateral. • Produce digital assets for website, social media, and mobile applications, ensuring accessibility compliance. • Deliver a brand‑implementation plan with guidelines, training materials, and rollout schedule for library staff. • Provide ongoing support during the transition period to address any branding queries or adjustments.