Advertising, Marketing, and Media Buying Services

The State of Arkansas is seeking a contractor to provide advertising, marketing, and media buying services for the Office of the Arkansas Lottery. The contract will be for an initial term of three years, with the option to renew for up to two additional one-year terms. The contractor will be responsible for developing and implementing effective advertising, marketing, and media buying services to promote the Arkansas Lottery and its mission. The contractor must have a physical office in Arkansas and employ full-time employees dedicated to serving the Office of the Arkansas Lottery. The contractor must also have a minimum of five active creative services, marketing, advertising, and/or media buying accounts, with at least one account having annual billings exceeding $1 million. • The contractor will be responsible for developing and implementing effective advertising, marketing, and media buying services to promote the Arkansas Lottery and its mission. • The contractor must have a physical office in Arkansas and employ full-time employees dedicated to serving the Office of the Arkansas Lottery. • The contractor must have a minimum of five active creative services, marketing, advertising, and/or media buying accounts, with at least one account having annual billings exceeding $1 million. • The contractor must have a minimum of three years' marketing and advertising experience, including experience with national clients. • The contractor must have a full suite of digital marketing services, including proven expertise in digital strategy, digital media buying, campaign optimization, social media strategy and management, analytics, content development, content management systems, and digital video development.