Media Buyer

UConn Health is seeking a full-service media buying agency to support their organizational brand and business development goals. The selected partner will be responsible for informing approaches to reaching target audiences, advising on emerging approaches, driving national media visibility, and partnering with the UConn Health team and creative partners. The scope of work includes traditional and digital media platforms. Key responsibilities and requirements include: • Informing approaches to reaching target audiences • Advising on emerging approaches • Driving national media visibility • Partnering with the UConn Health team and creative partners • Supporting institutional priorities • Progress and campaign metrics The ideal candidate will have experience in media buying and planning, as well as a strong understanding of traditional and digital media platforms.