Advertising Service

The North Carolina State Ports Authority is seeking an advertising agency to develop, manage, and place advertising campaigns that support its business and economic development initiatives. The selected agency will enhance the Authority’s communications efforts, execute additional promotional activities as needed, and assist with intermittent public relations advice as needed. The Authority’s advertising program includes market research, ad production, video production, digital media, collateral/sales materials, exhibits and print advertising in international, state and local publications and other communications and external functions as needed. The goal is to partner with an agency that can build and maintain positive awareness of the Authority by developing an integrated advertising and communications plan. This plan should maximize exposure for the Authority’s message to key audiences including the shipping industry, targeted vertical sectors, State legislators, business decision makers and citizens across the State. Key tasks and deliverables include: • Conducting market research and providing a research plan, data summaries, market segmentation report, and recommendations • Developing a strategic marketing plan, messaging framework, and target audience profiles • Providing copywriting services, including draft and final copy for print and digital • Providing illustration and creative development services, including concept sketches, final illustrations, and digital artwork files • Providing media planning and buying services, including a media plan, negotiation and placement schedule, budget allocation, and performance reports • Executing campaign execution, including creative assets, production files, and deployment schedule • Providing reporting and analytics, including monthly reports, campaign performance dashboards, and a final summary report