Description
The Iowa Department of Health and Human Services is seeking one or more vendors to deliver comprehensive marketing and advertising services for statewide public‑health campaigns. The work covers three Service Element Categories (SECs): creative campaign development, audio/media production and placement, and community‑engagement/events. Contractors must provide strategy, creative asset production, media buying, research/behavioral‑insight activities, and post‑campaign reporting, while adhering to Iowa accessibility, health‑literacy, and branding standards. The contract runs from August 1 2026 through June 30 2032 with optional one‑year extensions.
• Develop integrated health‑campaign concepts, messaging frameworks, and multi‑platform creative assets (digital, print, OOH, social, etc.).
• Produce and place audio advertisements (radio, streaming, podcasts) and manage media‑buy fees according to capped percentages.
• Plan, execute, and report on large‑scale community events, influencer/NIL partnerships, and related outreach activities.
• Provide monthly progress reports, campaign launch/final reports, and annual summaries; all deliverables must be approved by the Agency before launch.
Attached files
The solicitation documents live at the source — open the bid source above to download them.