Brand Awareness

Clemson University is soliciting qualified firms to design and execute a statewide brand awareness, perception, and audience segmentation research study. The project’s goal is to generate actionable insights on public awareness, perception, engagement, and accessibility of the university to inform strategic communications, enrollment initiatives, and stakeholder outreach. The contractor will be responsible for all phases of the research, including methodology design, data collection, analysis, reporting, and presentation of findings. • Conduct comprehensive quantitative and qualitative research across South Carolina to assess brand perception among target audiences. • Develop segmentation models and audience profiles to guide tailored communication strategies. • Deliver a final report with actionable recommendations, visual data displays, and presentation decks for university leadership.