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U.S. Department Of Commerce·Virginia

United States Patent and Trademark Office (USPTO) Name, Image, and Likeness (NIL) Outreach and Engagement Efforts

Closes 10/20/2026$200k – $500kRequest for Information
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Description

The United States Patent and Trademark Office is conducting a market‑research Sources‑Sought Request for Information (RFI) to collect data on firms that can support its Name, Image, and Likeness (NIL) outreach and engagement initiatives. The RFI seeks detailed capability statements covering a breadth of topics, including experience with athletes, influencers, trademark outreach, and proposed outreach methods. Respondents must answer 13 mandatory questions and provide relevant past project examples in a concise PDF (≤ 5 pages). This effort is purely informational; no contract award or budget is disclosed at this stage. • Required deliverable: ≤ 5‑page PDF answering 13 specific capability questions and supplying company and project information. • Target audience: Small‑business firms with experience in NIL, athlete/celebrity outreach, influencer marketing, and trademark‑related communications. • Deadline: Responses must be submitted by October 20, 2026 10 am ET; questions about the RFI are due by October 12, 2026 1 pm ET.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Jennifer Springer

[email protected]

Key dates

Opened
10/7/2026
Questions due
10/12/2026
Closes
10/20/2026

Last updated

Details

Type
Request for Information
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
111-0067

Budget estimate

$200,000 – $500,000

No budget is disclosed; however, similar federal NIL outreach contracts typically range from a few hundred thousand to low‑mid‑seven‑figure amounts. Assuming a modest scope (strategic planning, campaign design, and stakeholder engagement) for a small‑business contractor, a realistic estimate would be roughly $200,000 to $500,000 in total fees. Factors influencing the range include the breadth of outreach channels, the need for subcontractors, and the duration of the effort.

AI estimate from the solicitation

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