Market Research and Brand Development – Missouri Western State University

Missouri Western State University seeks a qualified vendor to conduct comprehensive market research and develop a new brand positioning strategy to support enrollment growth for the Fall 2025 admission cycle. The effort includes quantitative and qualitative research, brand‑strength surveys, persona development, messaging frameworks, and facilitation of an on‑campus workshop, culminating in a full set of deliverables by June 30 2024. The contract is a fixed‑price, firm‑price award; the university will evaluate proposals primarily on price and demonstrated higher‑education experience. • Conduct stakeholder interviews, focus groups, and surveys (alumni, students, faculty, staff, community). • Produce market analysis, brand‑strength assessment, positioning framework, audience personas, and messaging matrices for up to three recruitment audiences. • Facilitate a brand‑positioning workshop on campus and provide guidance on applying the new brand strategy to future marketing assets. • Deliver all reports, presentations, and a detailed implementation plan by the project deadline. • Vendor must indicate minority‑business status, sign all required forms, and submit a hard‑copy proposal by Nov 3 2023.