Re-bid - Brand Positioning for GSU

Georgia State University is seeking a vendor to assist with Brand Positioning for the University. The selected vendor will be responsible for refining and sharpening the university's brand positioning, unifying messaging, crafting a compelling brand narrative, and developing a cohesive messaging framework. The scope of work includes delivering a messaging map, defined brand personas, and enhancements to the university's brand personality, tone, proof points, and positioning statement. • The vendor should have experience in developing and activating brand positioning and activation work in an environment with a multi-product portfolio and multiple audiences. • The vendor should have sufficient senior-level experience and leadership. • The vendor should have experience integrating research, data analytics into their development, planning, and reporting processes. • The vendor should have experience marketing for a diverse audience. • The vendor should have demonstrated proficiency in error recovery.