652870 - FY27 RFP REQUEST FOR PROPOSAL COMPSCS27025 Marketing and Advertising Services

The Iowa Department of Health and Human Services (HHS) is soliciting a statewide marketing and advertising partner to provide commercial production, creative campaign development, media planning/buying, research, influencer/NIL partnerships, and related services for public‑health programs from FY27 through FY32. The contract will be a six‑year, base‑year with up to five one‑year extensions, funded by a mix of federal and state monies. Applicants may bid on any combination of Service Element categories they are qualified to support. The award will be made via a structured scoring process in IowaGrants, and the selected vendors will receive campaign assignments on a “best‑fit” basis throughout the contract period. • Provide end‑to‑end creative services (brand strategy, content production, video/animation, radio, digital, social, influencer, and NIL collaborations). • Conduct research, audience insight work, and behavioral‑science‑based messaging to inform campaigns. • Manage media planning, buying, and performance reporting, including compliance with WCAG 2.1 AA accessibility standards. • Submit a single, complete electronic application via IowaGrants, including required forms, staff turnover data, and a subcontract plan if subcontractors are used.