Media Buying

The Kenton County Airport Board (KCAB) is seeking a specialized partner to provide Radio and Digital Media Buying services. The successful proposer will execute high-impact media campaigns focused on three core pillars: Passenger Growth, Workforce Recruitment, and Brand Awareness. The proposer must demonstrate proven experience, regional/national expertise, and verification tools. The scope of work includes omnichannel buying and execution, campaign strategy and flight planning, creative collaboration, account management, and real-time optimization and analytics. • Key responsibilities include managing all research, negotiations, placement optimization, and trafficking for radio and digital media. • Developing and executing structured, multi-month media plans detailing budget allocations, audience targets, flight schedules, and performance benchmarks. • Collaborating with KCAB’s Public Affairs team to ensure ad scripts, audio assets, and digital creative files meet platform specifications and industry guidelines. • Assigning a dedicated account manager to serve as the single point of contact for day-to-day coordination, campaign timelines, and status meetings. • Continuously monitoring campaign performance metrics and providing routine, data-driven strategy adjustments and maintaining exhaustive documentation.