RFP 27-18 Hawaii Tourism Destination Brand Marketing Taiwan MMA

The Hawaii Tourism Authority is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the Taiwan major market area. The scope of work includes strengthening brand awareness, driving travel demand, cultivating airline partnerships, targeting high-value travelers, and promoting Hawaii's cultural festivals and events. The contractor will be responsible for developing a comprehensive brand marketing plan and executing multi-channel marketing campaigns to increase awareness and intent to travel to Hawaii. Key aspects of the job include: • Developing consumer-facing content to promote Hawaii experiences • Managing direct-to-consumer promotions and special offers • Engaging local communities and stakeholders to strengthen destination marketing capacity • Leveraging market insights and staying adaptable to changing trends and technology • Ensuring cultural integrity and respect for Native Hawaiian culture and customs • Collaborating with HTA and designated partners on crisis communication and visitor industry issues