Barfoots of Botley

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Barfoots of Botley to run a “Fresh From Florida” grocery retailer marketing program. The contract will cover a two‑week promotional campaign for Florida sweet corn sold in Waitrose stores in the United Kingdom, including creation of a “Fresh From Florida” label, in‑store pricing promotions, sales‑data reporting, and photographic proof of brand placement. Barfoots is the exclusive distributor able to supply the product, create the branding, and manage the in‑store execution. • Scope: branding, label creation, in‑store promotion, data collection, and performance reporting. • Duration: minimum 2‑week campaign; contract execution date June 30 2027. • Estimated contract value: $45,000‑$60,000. • Required deliverables: stickers/labels, promotional materials, sales lift analysis, photographic evidence. • Single‑source justification: Barfoots is the sole distributor to Waitrose for Florida sweet corn and the only entity able to meet all program requirements.