Public Relations, Marketing, and Advertising

The Little Rock School District is seeking a firm to provide public relations, marketing, and advertising services to promote the district's brand and programs, enhance student recruitment and retention, and address areas of concern such as elementary school students transferring to charter schools and high school students leaving the district. The selected firm will be responsible for supporting the execution, coordination, and refinement of the district's existing comprehensive media plan. The scope of work includes reviewing and strengthening the existing communications plan, implementing a strategic marketing and branding campaign, enhancing community relations and engagement, and developing and managing an implementation timeline. The district is looking for a firm with at least three years of experience in similar marketing and public relations work in Central Arkansas, and proven experience marketing to diverse populations. Key requirements and responsibilities include: • Supporting implementation of the district's communications plan • Executing a strategic marketing and branding campaign • Enhancing community relations and engagement • Developing and managing an implementation timeline • Providing strategic guidance and execution across key communications channels • Developing and delivering campaign materials, messaging frameworks, performance reports, and stakeholder/community engagement strategies