RFP 27-09 Hawaii Tourism Destination Brand Marketing Oceania MMA

The Hawaii Tourism Authority is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the Oceania major market area, with a focus on Australia and New Zealand. The scope of work includes strengthening brand awareness, driving travel demand, and promoting multi-island itineraries. The contractor will be responsible for developing a comprehensive brand marketing plan, executing multi-channel marketing campaigns, and managing airline partnerships. The contract period is expected to be 12 months, with an estimated start date of January 1, 2027. • Develop a comprehensive brand marketing plan • Execute multi-channel marketing campaigns • Manage airline partnerships • Promote multi-island itineraries • Drive travel demand • Strengthen brand awareness • Cultivate and manage local communities and stakeholders • Leverage market insights and stay adaptable to changing trends and technology