Visitation Research for TourismOhio

The Ohio Department of Development, Office of TourismOhio, is seeking a research partner to enhance its efforts in promoting Ohio as a premier destination for visitors, residents, students, and businesses. The successful respondent will conduct statewide economic impact, visitor profile, advertising awareness, image, brand lift, resident sentiment, and market potential research for 2025 and 2026. The research should provide well-formulated procedures, be well-designed, well-executed, credible, and accurate, with methodologically sound data and assumptions. The research should also be objective, independent, and balanced, with verifiable and defensible findings. Some key aspects of the project include: • Quantifying the impact of the Ohio visitor economy and analyzing visitor spending and its total economic impact on businesses, employment, personal income, and taxes. • Providing an overview of Ohio's domestic tourism business, including overnight and day visitor profiles. • Evaluating TourismOhio's advertising campaign, including awareness, ability to motivate travel, incrementality, and ROI. • Identifying new markets that can maximize TourismOhio's effectiveness and drive the greatest number of additional visitors. • Analyzing current and potential new markets and quantifying the value of each market based on anticipated behavior of consumers after exposure to Ohio's advertising. The project is expected to last 19 months, from the effective date stated in the contract through June 30, 2027, with the possibility of renewal for up to two years.