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Leon County·Florida

Visitors Guide Development

Closes 5/7/2026$200k – $500kRequest for Proposal
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Description

The Leon County Division of Tourism is seeking a professional design/publishing firm to produce its annual Official Visitor Guide and Meeting Planner's Guide. The selected firm will be responsible for updating the current appearance, narrative editing, photography, advertising content, and selling and collecting advertising fees. The Guides will be produced at no cost to Leon County, and revenue must cover all costs associated with the project. The firm will work closely with Visit Tallahassee staff on editorial and photography elements. Some key requirements include: * Producing a high-quality, consumer-friendly printed piece * Generating traffic to the website for a more detailed description of the destination's attributes * Providing a detailed and mutually agreed-upon production schedule * Ensuring brand consistency and approval from Visit Tallahassee * Delivering a minimum of 72 pages for the Visitor Guide and a digital Meeting Planner's Guide * Meeting specific deadlines for delivery, including January 2027 for the Visitor Guide and February 2027 for the Meeting Planner's Guide.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Melanie Hooley(Purchasing Director)

[email protected]

(850) 606-1600

Key dates

Opened
4/7/2026
Questions due
4/20/2026
Closes
5/7/2026
Duration
24 months

Last updated

Details

Type
Request for Proposal
Industry
Hospitality and Tourism
NAICS
511110
Solicitation №
BC-2026-014

Budget estimate

$200,000 – $500,000

The budget for this opportunity is not explicitly stated, but based on the requirements, it is likely that the selected firm will be responsible for generating revenue through advertising sales to cover the costs of producing and distributing the Guides. The estimated budget could range from $200,000 to $500,000 per year, depending on the firm's ability to sell advertising and manage production costs. Factors that may influence the likely payment range include the firm's experience in producing similar publications, their ability to sell advertising, and their efficiency in managing production costs.

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