Advertising and Media Buying services

Saint Paul College (SPC) seeks a qualified media‑buying firm to develop, purchase, and manage a comprehensive paid‑media campaign aimed at boosting student enrollment and raising awareness of the value of a two‑year college education. The vendor will create an annual media strategy, execute digital, streaming, broadcast, print, and out‑of‑home placements, and provide robust reporting and attribution linking media spend to inquiries, applications, and enrollments. Optional creative production services are preferred and will be scoped separately. • Develop a full‑year media plan aligned with SPC’s enrollment goals, including audience targeting and a campaign calendar. • Execute media buying across digital, CTV, radio, TV, print, and out‑of‑home channels, handling negotiations, placements, and proof‑of‑performance documentation. • Deliver weekly dashboards and reports, offering real‑time spend, impression, and conversion data with optimization recommendations. • Propose tiered budget options (foundational, recommended, expanded) with detailed spend allocations, expected reach, and fee transparency. • Optional creative and production services (graphic design, ad resizing, script writing) may be included for a separate fee.