Public Relations Services

The County of Orange is seeking a qualified firm to provide public relations services to produce a comprehensive public communications and outreach program for the Orange County Parks. The selected firm will work with the County to support continuous and effective communication to OC Parks customers, including residents of and visitors to Orange County. The firm will provide press releases, media outreach, social media, and develop new strategies and materials to reach as many people as possible. The effectiveness of the program will be measured through traditional, non-traditional, and social media tracking reports. Some key tasks and deliverables include: developing press-related material, strategizing media communication, social media strategy, media pitching, managing media-related events, and creating accessible digital content for persons with disabilities. • Develop and implement a comprehensive public communications and outreach program • Provide press releases, media outreach, and social media services • Develop new strategies and materials to reach OC Parks customers • Measure program effectiveness through tracking reports • Create accessible digital content for persons with disabilities