Design and Implementation of H-2 Visa Anti Fraud Campaign

The U.S. Embassy San Salvador is seeking a contractor to design, produce, and implement a behaviorally informed, multimedia national campaign to prevent H-2 visa fraud and promote awareness of legitimate visa pathways. The campaign will run for three months, from November 3rd, 2026, through February 15, 2027, and will operate at a national scale across El Salvador. The contractor will be responsible for developing a campaign strategy, creating creative concepts, producing multimedia content, and planning media placements. The contractor must demonstrate experience in behavioral communication, have capacity for multimedia production and digital marketing, and provide bilingual staff. The key objectives of the campaign include: • Deter visa fraud and illegal immigration • Encourage verification of visa-related offers • Simplify understanding of legitimate visa pathways • Promote the U.S. Embassy as the sole authority for visa information • Counter criminal networks exploiting Salvadorans through social media