Source Sought for Marketing Support for Treasury Legislation Implementation

The Department of the Treasury is seeking information from qualified vendors capable of supporting a national marketing effort related to recent legislation. The objective is to assess vendor capabilities in developing and executing a broad marketing strategy, producing collateral, optimizing campaign performance, and managing data-driven outreach. The work will include creative development, coordinated production of campaign assets, media planning and placement, and ongoing performance optimization. Some key aspects of the project include: • Development and execution of a unified campaign strategy • Coordination of all creative and production workflows for campaign collateral • Management of cross-channel messaging consistency across national and regional markets • Production of a full suite of campaign assets, including television, radio, and print advertisements • Media planning, data optimization, and measurement • Competitive pricing models, including percentage-based structure for media buying and budgeting approaches for collateral development