Cannabis Appellations Program (CAP) Education and Outreach, RFP 26-0007

The California Department of Food and Agriculture is seeking a consulting partner to design, implement, and manage a statewide education and outreach campaign for the Cannabis Appellations Program (CAP). The effort will raise awareness of the program, educate stakeholders on how to petition for appellations of origin, inform consumers of product benefits, and strengthen relationships with local jurisdictions. • Develop and execute a multi‑channel public information campaign targeting growers, consumers, officials, and industry groups. • Create educational materials, workshops, and webinars explaining the petition process and benefits of appellation designations. • Coordinate with county officials and local agencies to foster collaborative support and program expansion. • Provide ongoing reporting and performance metrics to the department throughout the contract period. • Manage subcontractors, travel, supplies, and indirect costs in accordance with the state’s cost‑proposal template.