Media Buyer

UConn Health is seeking a full-service media buying agency to support organizational brand and business development goals across traditional and digital media platforms. The selected partner will inform approaches to reaching target audiences, advise on emerging approaches, be responsible for progress and campaign metrics, drive national media visibility, support institutional priorities, and partner with the UConn Health team and creative partners on the smart, effective, and measurable placement of advertising. Some key aspects of the job include: • Informing approaches to reaching target audiences • Advising on emerging approaches • Being responsible for progress and campaign metrics • Driving national media visibility • Supporting institutional priorities • Partnering with the UConn Health team and creative partners on the placement of advertising