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  5. ›2025 Organ Donor Program Media Buy

Illinois SOS - Secretary of State·Illinois

2025 Organ Donor Program Media Buy

Closes 5/23/2025$200k – $400kInvitation for Bid
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Description

The Illinois Secretary of State is seeking bids from qualified vendors to submit proposals for a media buy to promote the Illinois Secretary of State's organ/tissue donor registry. The media buy must include television, radio, streaming, digital placement, and social media advertising in both English and Spanish. The contract term will be from the date of execution to 6/30/25, with the option to renew for up to 10 years. • The media buy should target a statewide audience, including the Metro East area, East St. Louis, or St. Louis. • Vendors must submit their bids through BidBuy, and all questions must be submitted in writing to the Information Contact no later than 5 days before bid opening. • The State reserves the right to amend the solicitation, reject any or all bids, award by item, group of items, or grand total, and waive minor defects. • The evaluation process will consider three categories of information: Responsibility, Responsiveness, and Price.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Dave Littrell(Information Contact)

[email protected]

Key dates

Opened
5/8/2025
Closes
5/23/2025
Duration
The contract term will be from the date of execution to 6/30/25, which is approximately 6 months, but the exact duration is not explicitly stated in terms of days, weeks, months, or years in the provided text. However, considering the start date is not given, let's assume the project starts on the execution date and the end date is 6/30/25. The contract may be renewed for up to 10 years, but the initial term is less than a year.

Last updated

Details

Type
Invitation for Bid
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
25-350SOS-ORGAN-B-47731

Budget estimate

$200,000 – $400,000

The budget for this opportunity is not explicitly stated in the document. However, considering the scope of the project, which involves a media buy to promote the organ/tissue donor registry through various advertising channels, the budget could be substantial. A rough estimate for a media buy campaign can range from $50,000 to $500,000 or more, depending on the scope, duration, and reach of the campaign. Given the statewide target audience and the various advertising channels involved, a possible budget range could be $200,000 to $400,000.

AI estimate from the solicitation

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