Pueblo Transit Vanpool Marketing Campaign

The City of Pueblo is soliciting a qualified marketing firm to design and execute a comprehensive six‑month campaign that raises public awareness, increases ridership, and expands employer engagement for the Pueblo Transit Vanpool Program. The contractor will deliver branding, creative assets, digital advertising, social‑media strategy, employer‑focused communications, community‑outreach tools, media relations, and performance reporting within a $50,000 budget. Deliverables are phased over the contract period with clear milestones for research, planning, branding, material production, media buying, outreach, and final reporting. • Conduct market research and audience analysis to identify barriers and opportunities. • Develop a detailed strategic marketing plan with objectives, messaging, tactics, timeline, and budget breakdown. • Create a brand identity (logo, tagline, visual elements) and key messaging aligned with Pueblo Transit standards. • Produce promotional materials (brochures, flyers, posters, digital assets, video content). • Plan and execute advertising across print, radio, TV, and online platforms, managing media buys and placements. • Build partnerships with local employers, community groups, and government agencies; organize outreach events and workshops. • Establish KPIs, track campaign performance, and provide monthly and final reports. • Manage the project through a dedicated project manager, ensuring all milestones are met on schedule.