Marketing Strategy, Creative and Media Services

The Pennsylvania Liquor Control Board (PLCB) is seeking a full-service marketing/advertising agency to provide marketing strategy, creative services, and media buying services for the Fine Wine & Good Spirits (FW&GS) retail brand and sales initiatives. The selected agency will provide ongoing marketing and brand strategy, annual marketing plans, traditional and digital media strategies, creative services, and media buying services. The agency will also analyze, evaluate, recommend, and place media buys, and evaluate media buy results based on FW&GS's goals for each campaign or initiative. Some key responsibilities of the selected agency include: * Developing a comprehensive marketing strategy for FW&GS * Creating and implementing marketing campaigns across various media channels * Providing media buying and planning services * Conducting market research and analyzing campaign results * Developing and maintaining the FW&GS brand identity * Providing public relations and crisis communications support The PLCB operates approximately 575 FW&GS stores and an e-commerce site, and the selected agency will need to have experience in marketing and advertising for retail and e-commerce businesses. The agency will also need to have a strong understanding of the beverage alcohol industry and the PLCB's regulatory environment. The contract will be for a term of three years, with the option to renew for up to five additional years. The PLCB expects to award the contract to the agency that best meets its needs and provides the most competitive pricing.