Shop Vallejo Programming

The City of Vallejo’s Economic Development Department is seeking a qualified contractor to design, plan, and execute a “Shop Vallejo” marketing program that promotes local retail and restaurant businesses and boosts sales‑tax revenue. The contractor will manage the full campaign lifecycle in 2026, providing quarterly progress reports and a final report, while adhering to a modest budget of $35,179 (up to 15 % for administrative costs). The award will be based on qualifications and proposed vision rather than lowest price. • Develop and implement a city‑wide marketing/activations campaign for Vallejo retail and restaurant operators. • Deliver quarterly progress reports and a final comprehensive report measuring impact (sales‑tax revenue, foot traffic, participation, etc.). • Work within a $35,179 budget, with up to $5,277 allowable for administrative overhead. • Comply with City insurance, licensing, and IP requirements; all work product becomes City property. • Potential for contract extensions up to two additional one‑year terms.