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City of Greenville·South Carolina

Agents for the Sale of Transit Advertising

Closes 9/21/2026$60k – $450kRequest for Proposal
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Description

The City of Greenville, on behalf of the Greenville Transit Authority (GTA) dba Greenlink, seeks qualified firms to act as agents for the sale, production, installation, and maintenance of transit advertising across GTA‑owned buses, vans, shelters, and facilities. The selected agent will manage all advertising inventory, sell space to advertisers, produce and install the signage, maintain it, and remit a profit‑sharing percentage to GTA. This contract offers a revenue‑sharing model rather than a fixed fee, requiring the agent to have established advertising sales capabilities and operational capacity for transit environments. • Manage advertising sales for buses, vans, shelters, and GTA facilities. • Produce, install, and maintain transit signage for advertisers. • Operate under a profit‑sharing agreement, remitting a set percentage to GTA. • Must be a qualified firm with experience in transit or out‑of‑home advertising sales and operations.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

[email protected]

Key dates

Opened
8/21/2026
Closes
9/21/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
27-4021

Budget estimate

$60,000 – $450,000

No specific contract value is disclosed. Based on typical profit‑sharing agreements for transit advertising in a midsize city like Greenville (population ~70,000), annual advertising revenue could range from $300,000 to $1,500,000, with the agent retaining a portion after the GTA share. Assuming a 20‑30% retention, the agent’s earnings might fall between $60,000 and $450,000 per year. If the contract spans multiple years, total earnings could be proportionally higher.

AI estimate from the solicitation

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