Request for Info (RFI) R&R Marketing SVC

The Arkansas Army National Guard is seeking vendors to provide marketing services support to their Recruiting and Retention unit. The scope of work includes developing and executing a comprehensive marketing program, providing market research and analytics, and optimizing recruiting location listings. The contractor will be required to provide monthly reports, conduct GIS analytic studies, and develop a marketing execution plan. The period of performance is from 01 Mar 25 to 30 Sep 25. Key responsibilities include: • Developing and executing a comprehensive marketing program • Providing market research and analytics • Optimizing recruiting location listings • Conducting GIS analytic studies • Developing a marketing execution plan • Providing monthly reports • Managing recruiting location listings and distributing to over 60 different directories • Creating custom maps to support ARARNG's recruiting needs • Developing a digital asset management system • Creating landing pages with lead capture and tracking • Providing social media support • Developing and executing a comprehensive media plan