BID FOR RESPONSIBLE GAMING ADVERTISING

The Michigan Gaming Control Board is seeking a contractor to provide strategic communications, outreach, marketing, and promotional services to support responsible gaming initiatives. The contractor will be responsible for developing and implementing a comprehensive marketing plan to promote responsible gaming practices, problem gambling resources, and the MGCB's Don't Regret the Bet campaign. The plan should include market research, public relations services, media campaign results, and creative concepts for advertising. The contractor will also be required to provide regular reports and updates on the progress of the marketing plan. The contract has a budget of $3,000,000 per fiscal year for a period of three years, with the option to renew for up to two additional one-year periods. Key aspects of the job include: • Developing a comprehensive marketing plan to promote responsible gaming practices • Conducting market research to better understand the target audience • Providing public relations services and creative concepts for advertising • Implementing media campaigns and tracking results • Providing regular reports and updates on the progress of the marketing plan