Fire Protection & Prevention: The Community Education Expansion Project Marketing Agency Services

The County of Butte is seeking a marketing agency to support a comprehensive Fire Protection and Prevention – Community Education Expansion Project. The selected agency will collaborate with the County Fire Department to advance its mission of reducing wildfire risk, protecting life and property, and strengthening community resilience. The project aims to increase public awareness and provide fire-prevention education to communities throughout Butte County through effective marketing strategies. The agency will be responsible for developing and implementing a comprehensive public education campaign, including brand development, website design, video production, community events, and digital outreach. The campaign should be designed to reach both remote unincorporated communities and residents within the Butte County Metropolitan Statistical Area. Key services include: • Developing a comprehensive public education campaign to increase public awareness and provide fire-prevention education • Creating outreach strategies to effectively reach remote unincorporated communities and residents within the Butte County Metropolitan Statistical Area • Designing and implementing a mass, yet targeted, education campaign characterized by repetition and high-frequency outreach • Coordinating with the County Fire Department and County Public Information Officers to advance the County's fire-prevention strategy • Providing social media, video, and photography expertise to support coordinated efforts • Delivering clear, accessible information regarding defensible-space requirements, fuel-load reduction, debris removal, and other property-maintenance responsibilities • Developing tailored collateral materials customized for rural, location-specific needs and community values • Expanding youth-focused fire safety and prevention campaigns across the County