Commercial Solutions Opening (CSO) for 338 Enterprise Sourcing Squadron (ESS) Human Capital

The United States Air Force is seeking innovative commercial solutions for Human Capital (HC) services, including training, education, and human resources, to support the Air Education and Training Command (AETC). The solicitation includes multiple Areas of Interest (AOIs), with the first AOI focusing on AI-Enabled Marketing and Communications Campaign Management System. The Air Force is looking for strategic sourcing solutions to support its marketing and recruitment efforts, including the development of immersive experiences, peer-driven content, and direct recruiting CTAs. The target audience includes high school and college students, as well as prior service members. Key messaging themes include prestige, leadership development, alumni impact, and balance of academics, athletics, and service. • The Air Force is seeking solutions that can support its Total Force approach, including the Regular Air Force, Air National Guard, Air Force Reserve, and United States Space Force. • The solicitation includes multiple NAICS codes, including 611710, 611512, 611430, and 541990. • The Air Force is looking for solutions that can support its marketing and recruitment efforts, including social media, content creation, and influencer partnerships. • The target audience includes high school and college students, as well as prior service members. • The Air Force is seeking solutions that can provide a high-quality lead generation, rather than sheer accession numbers.