Prospect Search Admissions (RFP16-040)

Missouri Western State University is seeking a vendor to design, consult on, and execute a prospective student search campaign. The university will provide the creative artwork; the vendor must advise on strategy, manage name‑list consulting, develop and host a landing page, produce full‑variable mail content, handle all printing and variable‑data production, and manage mail fulfillment (including postage). The total budget for all services (excluding the cost of purchasing name lists) is $24,500. The contract is a one‑time procurement with no specified contract length; the university expects the vendor to set project milestones that the university will follow. • Scope includes list consultation, messaging strategy, landing‑page creation/hosting, variable‑data mail content, and mail fulfillment with postage. • Design artwork is supplied by the university; vendor handles all printing and variable‑data production. • Budget ceiling $24,500 (list purchases are separate). • Bid must be submitted in person by October 15, 2015, 2 pm CST; bids remain firm for 60 days. • Minority‑business status checkbox is required; all shipments are FOB Destination, prepaid by vendor.