RFP 27 05 Hawaii Tourism Destination Brand Marketing Europe MMA

The Hawaii Tourism Authority is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the European Major Market Area, with a focus on Germany and the United Kingdom. The scope of work includes strengthening brand awareness, driving travel demand, cultivating airline partnerships, targeting high-value mindful travelers, and increasing per-person expenditure. The contractor will be responsible for developing a comprehensive brand marketing plan, executing multi-channel marketing campaigns, and providing regular progress reports. The contract is expected to start on September 15, 2026, and last for 12 months. • Destination brand marketing services for the Hawaiian Islands in the European Major Market Area • Strengthening brand awareness and driving travel demand • Cultivating airline partnerships and targeting high-value mindful travelers • Increasing per-person expenditure and overall visitor spending • Developing a comprehensive brand marketing plan and executing multi-channel marketing campaigns • Providing regular progress reports and metric-driven initiatives