Operation STOP Media Campaign

The City of Newport News is seeking proposals for a multimedia campaign to raise awareness about the dangers of opioid overdoses, specifically targeting the Black community. The campaign should include billboard advertisements, social media outreach, video content, and educational materials. The selected contractor will be responsible for designing and implementing the campaign, as well as providing progress updates and a final report. The project is expected to launch on March 1, 2026, and run through August 31, 2026. Key milestones include planning and stakeholder engagement, creative development, campaign launch, midpoint review, and final report. The City is looking for a contractor with experience in culturally competent public health campaigns and a creative team with expertise in graphic design, video production, and social media strategy. • The campaign should be community-informed and trauma-aware. • The contractor should have experience working with historically marginalized communities. • The contractor should provide a detailed price proposal, including all costs associated with the development and execution of the media campaign. • The contractor should have a strong understanding of the Black community in Newport News and be able to develop messaging and materials that are culturally resonant and community-informed.