Notice of Intent to Award for RFP 260000001532

The Department of Treasury is seeking a contractor to provide marketing and advertising services for the Michigan Education Trust (MET) and Michigan Achieving a Better Life Experience (MiABLE) programs. The contractor will be responsible for developing and implementing a comprehensive marketing and advertising strategy to promote the programs. The contract will be for a term of three years, with up to two one-year renewal options. The contractor must have experience in marketing and advertising, and must be able to demonstrate their ability to meet the requirements of the RFP. Some key responsibilities include: developing a communication plan, conducting market research, creating advertising materials, and managing media placement. The contractor must also be able to provide accessible deliverables and follow Section 508 guidelines. • The RFP was posted on SIGMA VSS on April 10, 2026, for 32 days. • The following bidders submitted proposals by the published due date of May 12, 2026: Brogan & Partners Advertising Consultancy, Inc., Daniel Brian & Associates, Inc., Davison Dietsch & McCarthy, Inc. (dba: dda marketing + communications), GUD Marketing, Inc., Hawke Media, LLC, King Media, Inc., Lambert Global LLC, M3 Group, LLC, Orlattle, LLC, Perich + Partners Ltd., and Virtual Marketing, LLC (dba: Fusion92). • The Evaluation Team determined that Brogan & Partners Advertising Consultancy, Inc. provided the best value to the State of Michigan, with a total score of 99 out of 100. • The contract is expected to be awarded to Brogan & Partners Advertising Consultancy, Inc. in the amount of $10,800,000.00, pending State Administrative Board approval.