RFP UB-25-BK-18 Adult Learner Recruitment Services

The University of Baltimore seeks a partner to design, execute, and manage a data‑driven recruitment program aimed at increasing applications from adult, graduate, and transfer students. The contractor will provide strategic leadership, market analysis, multichannel digital marketing, SEO, lead‑generation, yield‑improvement tools, reporting dashboards, and ongoing training for university staff. The effort spans a three‑year base term with optional renewals and requires compliance with MBE participation goals and specific insurance minimums. • Develop and run multichannel campaigns (social, paid search, email, landing pages) targeting adult‑learner demographics. • Conduct continuous market assessments, SEO audits, and provide performance analytics via an online dashboard. • Deliver training, webinars, and research resources to improve admissions counselors’ enrollment management. • Manage data exchange, secure integrations, and maintain required technology compliance documentation (HECVAT, SOC‑2, ISO‑27001, PCI).