Transit Bus and Shelter Advertising Services

The Southwest Ohio Regional Transit Authority (SORTA) is seeking proposals from experienced advertising service providers to manage and grow its interior and exterior transit advertising program. The selected contractor will be responsible for all aspects of the program, including marketing and selling advertising space, managing client relationships, printing and installing ad materials, maintaining ad quality, handling finances, and delivering detailed monthly reporting. The program will include selling advertising opportunities on the interior and exterior of eligible SORTA buses and on designated SORTA bus shelters throughout the transit network. Key responsibilities will include: • Marketing, selling, and securing advertising contracts and providing customer service for the rental spaces on fixed route buses, shelters, and other SORTA assets as may be agreed to. • Maintaining continuous sales efforts within the Greater Cincinnati area conducted by a professional staff of sufficient size to assure adequate service to all advertising clients and potential customers. • Providing all design and output services on behalf of clients as may be agreed upon between the contractor and individual clients. • Assuring that all displays are tasteful and of a high-quality standard regarding artwork, sign construction materials, and ad content. • Obtaining all permissions, consents, license, and releases for advertising copy and materials. • Supplying all materials and services provided under the Contract, whether those materials and services are provided by the contractor, purchased ready-made, or provided by a sub-contractor. The contractor will be required to cover all operating costs and provide advertising revenue to SORTA. The contract will be a revenue-sharing agreement, with the contractor responsible for generating revenue through advertising sales. The contractor will be expected to provide detailed monthly reports, including revenue remittance reports and advertising contracts. Some of the key evaluation criteria for this proposal include: • Revenue • Demonstrated Understanding of SORTA/Metro’s Needs for this Project • Firm and Staffing Qualifications • Pricing Proposal