Strategic Marketing & Branding Services

The Cowlitz County Public Facilities District is seeking proposals from experienced consultants or consulting firms to provide strategic marketing and branding services for the Cowlitz County Event Center. The selected consultant will be responsible for developing a Strategic Marketing Plan and media campaign framework. The primary focus of this contract is the development of the Strategic Marketing Plan and media campaign framework, but ongoing campaign execution and media buying may occur during the contract term. The County has a target budget of $50,000 for this project. Some key objectives of this engagement include developing an impactful brand/messaging, increasing lead generation, and increasing ROI with marketing efforts. • The consultant will be expected to evaluate current branding and work with staff regarding necessary updates, improvements, or changes. • The consultant will have access to original brand files, historical booking data, event revenue trends, marketing analytics, and utilization reports. • The consultant will be expected to incorporate the Phase 1 renovations into future marketing efforts. • The County anticipates marketing alignment specifically around reopening or repositioning tied to renovations. • The County expects the chosen company to work with staff regarding necessary updates, improvements, or changes as they see appropriate.