The University’s Levin Center issued an open competition RFP to secure a public‑relations firm to develop a comprehensive communications strategy, sharpen messaging, provide media‑relations counsel, produce op‑eds, and support a 10‑year anniversary fundraising campaign as well as an educational outreach effort for Michigan teachers. The contract is a one‑year, base‑period award with a unilateral six‑month extension option. Group Gordon was selected as the awardee.
• Scope includes strategic communications planning, bipartisan messaging, media outreach, op‑ed creation, fundraising campaign support, and “Learning by Hearings” education‑outreach.
• Contract term: March 15 2024 – March 14 2025, with optional extension to August 30 2025.
• Awarded on a competitive basis; vendor must submit a completed Schedule C cost schedule with hourly rates and estimated hours.