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  5. ›RFP Levin Center PR Firm - 2024 Re-Bid

Awarded contract·Wayne State University·Michigan

RFP Levin Center PR Firm - 2024 Re-Bid

Won by Group Gordon$200kSingle Award
Contract source

Awarded vendors

  • Group Gordon

Description

The University’s Levin Center issued an open competition RFP to secure a public‑relations firm to develop a comprehensive communications strategy, sharpen messaging, provide media‑relations counsel, produce op‑eds, and support a 10‑year anniversary fundraising campaign as well as an educational outreach effort for Michigan teachers. The contract is a one‑year, base‑period award with a unilateral six‑month extension option. Group Gordon was selected as the awardee. • Scope includes strategic communications planning, bipartisan messaging, media outreach, op‑ed creation, fundraising campaign support, and “Learning by Hearings” education‑outreach. • Contract term: March 15 2024 – March 14 2025, with optional extension to August 30 2025. • Awarded on a competitive basis; vendor must submit a completed Schedule C cost schedule with hourly rates and estimated hours.

Attached files

Key dates

Bids closed
2/12/2024
Contract modified
2/5/2024
Starts
3/15/2024
Ends
3/14/2025Renews
Duration
1 year

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Public Relations
NAICS
541820

Contract value

$200,000

No contract value was disclosed. Based on comparable university PR contracts of similar scope—covering a full‑time communications team, media outreach, op‑ed production, and a major fundraising campaign—a typical annual budget ranges from $150,000 to $250,000. Assuming mid‑range staffing and rates, a reasonable estimate is approximately $200,000 for the base year, with potential incremental cost for an optional six‑month extension.

AI estimate from the award documents

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