RFP 2018-10 Public Relation Services

This three‑year, fixed‑price contract awards Covered California’s public‑relations services to CMGRP, Inc. dba IPG PR. The contractor will develop statewide PR strategy, manage media relations, plan events, handle crisis communications, produce digital/social campaigns, and conduct multicultural outreach for diverse California audiences. The scope also includes embedded staff support, coordination with an existing marketing partner, and optional paid‑media recommendations within a $2.5 M annual budget. The agreement allows up to three one‑year extensions at the agency’s discretion. • Core duties: strategy, earned‑media, event planning, crisis communications, digital/social, multilingual outreach. • Staffing: minimum 15 California‑based employees, with 1‑2 days/week embedded staff initially. • Financial ceiling: $2.5 M per year (≈ $7.5 M total for the base term). • Evaluation includes technical, cost, oral presentation, and small‑business/DVBE preference points.