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Awarded contract·Frederick County Procurement & Contracting Dept·Maryland

Lead Generation Services

$300kSingle Award
Contract source

Description

The Frederick County Office of Economic Development (FCOED) is seeking proposals from skilled and qualified contractors to design and execute a lead generation campaign for business development. The chosen contractor will be responsible for identifying qualified leads for business attraction, promoting Frederick County, Maryland to these leads, and offering operational assistance to FCOED in industry-related initiatives and promotions. The contractor is expected to schedule a minimum of 44 in-person meetings over the course of a contract year with high-quality, pre-qualified prospect companies. The overarching goal is to position FCOED to engage with CEO, CFO, or Real Estate decision-makers from companies whose strategic expansion goals align with Frederick County’s value proposition. • The contractor will be required to submit a technical proposal, including a lead generation campaign proposal, qualifications of the contractor, and references for similar projects. • The contractor will also be required to submit a price proposal, which will be evaluated separately from the technical proposal. • A pre-bid conference was held on June 25, 2024, to discuss the objectives and answer questions relating to the solicitation. • The contract is expected to be awarded to a single vendor, but the document does not specify which vendor(s) were ultimately awarded the contract.

Attached files

Key dates

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
24-606

Contract value

$300,000

The value of the contract is not explicitly stated in the document. However, based on the scope of work, which includes designing and executing a lead generation campaign and scheduling a minimum of 44 in-person meetings over the course of a contract year, the contract value could be estimated to be in the range of $100,000 to $500,000. This estimate is based on industry standards for marketing consulting services and the level of expertise required to execute the contract.

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