Pouring Rights – Beverage Pouring Rights (RFP #5522)

Alcorn State University is seeking a single 10‑year exclusive contract to provide all defined “beverages” (sodas, juices, teas, bottled water, sports drinks, coffee drinks, and now energy drinks) across its main and Natchez campuses, servicing coolers, vending machines, and fountain units. The incumbent Sodexo Magic holds the current contract until August 31 2028; the university will award a new vendor after that date. The award recommendation favors Coca‑Cola, which would supply the products, maintain equipment, and contribute $100,000 toward a new video board, along with marketing, sustainability, and student‑engagement initiatives. Bidders must submit sealed proposals by March 26 2024 and propose a single 10‑year term. • Scope includes exclusive beverage supply, equipment stocking, and cup provision (16 oz cups, 230 cases/yr). • Volume data indicates ~4,842 cases and 4,500 gallons of fountain drinks annually. • Contract requires compliance with numerous addendum‑driven language changes (e.g., inclusion of energy drinks, removal of certain clauses).