RFP 2024-15 Communications and Public Relations Services

This contract establishes an agency‑of‑record relationship for Covered California to deliver comprehensive public‑relations and communications services across the state. The awardee will design, develop, and execute integrated PR campaigns—including multilingual and multicultural outreach—to boost enrollment in the health‑insurance marketplace, manage earned‑media, conduct research and evaluation, and coordinate with internal divisions. The agreement spans three years plus one month with optional extensions, carries a ceiling of $10.5 million, and requires a dedicated California staff of at least ten people. • Scope includes strategic planning, campaign creation, earned‑media relations, multicultural outreach, research, and integrated communications. • Contract value capped at $10.5 M (≈ $3.5 M per year) with a three‑year base term and up to three one‑year extensions. • Vendor must provide hourly staffing plan, meet minimum qualifications (≥ $2.5 M annual billings, ≥ 20 CA employees), and comply with extensive reporting, insurance, and GenAI disclosure requirements.