RFP 2015-05 African American Enrollment Initiative

The contract is a statewide outreach and enrollment effort aimed at increasing health‑insurance enrollment among African‑American Californians. Covered California seeks a vendor to design and execute a culturally‑competent outreach strategy, develop media campaigns, organize community events, partner with local influencers, and provide ongoing advisory services throughout the open‑enrollment period. The award is a fixed‑price contract with a $500,000 ceiling, spanning roughly ten months. • Scope includes integrated marketing, community‑partner engagement, event planning, influencer recruitment, and advisory support. • Target population is ~130,000 subsidy‑eligible African‑American individuals; geographic focus covers eight key counties/regions. • Deliverables must be approved by Covered California’s project manager; payment is made upon acceptance of completed work items.