City Wide Branding

The City of Allentown is seeking a qualified marketing firm to create a new brand identity for the city. The firm must have experience in place branding and be able to create a brand that can connect with city residents and stakeholders. The contract includes the creation of a brand identity, marketing strategy, and implementation plan. The city is looking for a firm that can provide a comprehensive approach to branding and marketing. Some key points to consider are the need for a clear and compelling brand identity, a well-defined marketing strategy, and a detailed implementation plan. The city is also looking for a firm that can provide a high level of service and support throughout the contract period. • The contract is for a city-wide branding project • The city is seeking a qualified marketing firm with experience in place branding • The firm must be able to create a brand identity that can connect with city residents and stakeholders • The contract includes the creation of a brand identity, marketing strategy, and implementation plan • The city is looking for a firm that can provide a comprehensive approach to branding and marketing