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  5. ›Lower Stillaguamish PIC IV Social Marketing Campaign Strategy

Awarded contract·Snohomish County·Washington

Lower Stillaguamish PIC IV Social Marketing Campaign Strategy

Won by Firebrand Creative$45kAwarded 12/20/2024Single Award
Contract source

Awarded vendors

  • Firebrand Creative

Description

This RFP seeks a comprehensive social‑marketing campaign strategy for the Lower Stillaguamish Project IV, a water‑resource initiative in Washington State. The agency evaluated three firms on experience, references, methodology, compliance, and cost, ultimately recommending Firebrand Creative (operating as Modern Entrepreneur LLC DBA Firebrand Creative) for award. The award is moving to the negotiations phase, with a unit‑price override of $44,415 listed for the contract. The solicitation was open from late August through late September 2024, with the award decision formalized in December 2024. • Scope: Development and execution of a social‑media marketing plan, content creation, and outreach activities for a state water‑management project. • Evaluation: Weighted scoring (30 pts experience, 10 pts references, 30 pts methodology, 5 pts compliance, 25 pts cost). • Outcome: Single‑vendor award to Firebrand Creative, with a lump‑sum price of roughly $44k.

Attached files

Key dates

Bids closed
9/26/2024
Intent to award
12/20/2024
Awarded
12/20/2024

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541800
Solicitation №
RFP-24-041RB

Contract value

$45,000

The award grid lists a “UnitPriceOverride” of $44,415 for the contract, which is likely the total lump‑sum price the agency intends to pay. No other cost figures are disclosed, and the evaluation weight assigned 25 pts to cost, suggesting price was a significant factor but not the sole determinant. Based on typical budgets for a focused social‑media strategy for a state water‑resource project, a contract in the $40‑$50 k range is realistic. Therefore, a reasonable estimate for the contract value is approximately $45,000.

AI estimate from the award documents

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