Digital Media Creative Production, Testing, & Optimization

The University of Maryland Global Campus (UMGC) awarded a multi‑year services contract for the creation, testing, and optimization of digital‑media creative assets used in paid‑social campaigns. The contract caps total fees at $1 M over a three‑year base period with two optional one‑year renewals. Work includes concept development, production of static, animated, and video assets, design of testing matrices, monthly testing plans, performance reporting, and delivery of trafficking grids to UMGC’s media‑buying agencies. The award was split between two vendors, Kanahoma LLC and SocialScience LLC, and the procurement was conducted through a full and open competition.